admin183 Degrees Strategic Solutions | San Ramon, CA
Account Supervisor/Project Manager | 2018 – Present
Full time remote
• Oversee comprehensive project and creative management ensuring consistent brand messaging across all touch points
• Manage end-to-end Veeva submission and approval processes for regulatory-compliant marketing materials including brochures, TV commercials, social media content, websites, and landing pages
• Coordinate internal and external creative teams to deliver FDA-approved content for successful product launches. Maintain brand integrity and messaging consistency across multiple product lines and marketing channels.
• Analyzing, optimizing and reporting across social, streaming, traditional, and linear media
• Create and manage B2B health care practitioner email campaigns for training seminars and trade shows
• Clients include: Bausch Health System’s Solta Medical’s portfolio – Thermage®, Clear+Brilliant®, Fraxel® FTX, VASERlipo®, Microsoft, Two Hat Cyber Security, Tiger Aesthetics, VenoCARE, Advent, PSi Playhouse, Suneva Medical, CAIRE, Hill Physicians
Flip 2 Media | Pleasanton, CA
Managing Director | 2017 – 2020, Hybrid
•Established and scaled integrated advertising agency, expanding from video production to full-service marketing solutions
•Developed and executed comprehensive marketing campaigns including TV commercial production from concept to media buying for diverse B2B and B2C
•Built strategic partnerships and managed all client relationships while driving operational excellence and revenue growth
•Media placement, negotiating, buying and optimizing for optimal ROI
•Clients included: Abbott Diabetes Care, AARP, Visit Tri-Valley, AB & I, Livermore Valley, Mitre Medical, NCPHS, aPrintis
RBG Advertising/ Crescendo Agency | San Ramon, CA
VP/Senior Account Supervisor/Senior Media Director/Buyer | 2000 – 2017
•Led strategic direction for $10M+ revenue full-service agency, managing 90% of total agency revenue through key client relationships
•Directed multi-million dollar marketing budgets and integrated campaigns across TV, radio, print, digital, and direct mail channels
•Provided creative oversight and strategic guidance for high-impact campaigns while managing media planning, placement, and ROI optimization
•Clients included: : Invisalign, Thermage, HearUSA, Duraflame, Longs Drugs, Abbott Diabetes Care, Visit Tri-Valley, DHL Worldwide Express, National Semiconductor, Orchard Supply Hardware, Hill Physicians, Ocular Sciences